As an extension of the Fair Way identity we created (see here), we were commissioned to storyboard and animate the Fair Way brand story for placement on the homepage of their website. Part of the task was also extracting the key messaging from the brand story to fit into the 30 second looping video, allowing visitors to the website to know who Fair Way is in a digestible way.
We worked on
- Illustration
- Animation
Keeping with Fair Way’s visual aesthetic, we chose to follow the brand story through the lens of two spheres of personality, bouncing and floating through the narrative, based off the koru bulbs within the Fair Way logo. The animation starts and ends with the full identity on display.
