Coming off the back of some serious seismic renovations and the pandemic, CAA decided to throw a big work social event to bring together their community after nearly three years of being separate. We were commissioned to design and create an event to connect their people and their work, demonstrating all CAA and AvSec have achieved and their aspirations for the future. The expo named ‘Big Day Out’ was held at Sky Stadium.
We worked on
- Illustration
- Print design
The expo was not only a chance for the CAA and AvSec work communities to connect, but also the first time the entirety of the companies respectively would be exposed to the refreshed CAA brand (see here).
From posters, banners, way finding, and expo stands – Mark Creative took charge of creating a fun and captivating event. The Big Day Out expo was the first chance we had to push the brand refresh to its full capacity (outside of print and internal documents), demonstrating the abilities and effectiveness a well-curated identity has to offer.
