We were asked to update the Agency’s brand to reflect their new name and mandate – “Together we can understand and do more of what really works, for better lives”. The Agency asked for a new identity that conveyed its people, values, and purpose as well as giving them a flexible and dynamic brand that would embrace their different areas of work.
What we did
- Illustration
- Brand identity
- Strategy
- Spatial design
- Print and digital design
We introduced the circle as a central element of the brand and developed three graphics to tell different stories of the Agency. The graphics are representing networks and connections, new insights and innovations, and the role of data and analytics.
We created a suite of illustrations and icons to enhance the storytelling and to capture the aspirational spirit of the Agency’s work, people, and values.
As a part of this suite we developed a series of posters that visualised the agency’s values:
- Tāngata – the Agency is about the people
- Manawa māui – the Agency is a catalyst for change
- Taunakitanga – the Agency influences through evidence
- Puaretanga – the Agency is transparent by nature.
