We partnered with the team at TDR to refresh its brand strategy and visual identity system. In doing so, we wanted to honour both TDR’s expertise in the dispute resolution industry, making hard situations easier to bear and, above all, their commitment to helping people.
We worked on
- Brand strategy
- Illustration
- Animation
- Brand identity
- Strategy
- Web design
- Print design
We refreshed their existing identity to be simple, timeless, and fun by wrapping the new brand in a colour palette and pattern that’s bright, refined, and engaging – standing out from the expected drab of the dispute resolution industry. We chose to update the brand to be as friendly and approachable as possible, encouraging open communication to the public and potential clients.
We also reimagined their typeface to reflect the personality and voice of TDR – moving on from the shouty and dated serif-caps to the softness of Museo Sans, anchoring all communications in a timeless familiarity while allowing the messaging, graphic elements, and animations to shine.
