Telecommunications Disputes Resolution (TDR) needed to boost awareness of the dispute resolution service and support they provide telecommunications customers having difficulties with their providers.
What we did
- Brand identity
- Web design
- Print design
The TDR brand was also dated and needed a refresh. The first step in this project was to update/evolve the brand identity - and the key marketing elements, website, brochures etc. The Campaign came next and was aligned with the new identity.
We worked closely with the TDR team in developing a strategy and creative approach for this campaign and ensuring that key audiences were targeted through the right media channels.
The TDR campaign is running for 6 months through 2022 and delivered through TV advertising, ondemand and social media channels - the campaign has overperformed in terms of reach and awareness.