Callaghan Innovation

Measurement in Daily Life

Callaghan Innovation challenged us to create a simple yet very detailed interactive map showing the intricacies of measurement that impact our daily life. As a part of The Measurement Standards Laboratory of New Zealand (MSL), properties such as time, energy, light, sound, distance, speed, direction, weight, temperature, pressure, force, and size had to be visualised. The interactive map explores a few of the fundamental measurement tools in Wellington City.

We worked on

  • Illustration
  • Digital design
  • User experience
  • Digital development

The work

The style we chose for the interactive map is simple and engaging, using the bright brand colours belonging to MSL.