A campaign to create awareness of the upcoming levy vote, targeted at forest growers, farmers and people of agriculture throughout New Zealand.
What we did
- PR strategy
- Print and digital design
- Campaign management
- Advertising management
- Video/webinar production
- Website design and development
The campaign was focused on reaching out and educating the voter about the benefits of the levy and how the levy was spent across the sector. Working closely with our PR consultant, a strategic approach and visual identity was developed. This included working closely with the stakeholders of this Levy Vote managing weekly steering-group meetings, a nationwide roadshow (we coordinated and advertised), webinars, and a series of informational brochures to support the roadshows.
The success of the campaign to date through an external provider surveying the key audiences showed the campaign reached the right people and gave them the right information to be informed about the vote.