Civil Aviation Authority

CAA Values

What we did

  • Illustration
  • Campaign
  • Print design
  • Storytelling

We based the Civil Aviation Authority's new values around Huia feathers.

Kei hea te Huia – te manu tapu i arohatia e Tane? 

Literally, this means ‘Where is the Huia – the sacred bird revered by Tane, the god of the forest?’ The Huia and its feathers were highly prized. The feathers were recognised as a symbol of leadership and worn by female and male chiefs. 


We also designed a suite of documents for the CAA, their Annual Report, Statement of Intent and Statement of Performance Expectations.