What we did
Campaign  |  Branding   |  Audience engagement   |  Photography  |  Video  |  Web design  |  Print design
The challenge
As people age they are at risk of falls and fractures, in particular the 65+ age group. This can have far reaching consequences to the individual, their families and whānau and the health system. The client required a campaign that connected and delivered the right tools to this age group.
Our solution
We worked closely with the ACC team to develop this national campaign. Developing a campaign that connected with the key audiences through photography and language. We engaged with the older people in a series of national workshops to really understand what would resonate with them through language, photography and communication tools. Through this knowledge we developed a campaign that really connected with older people and created a solid platform to ensure this was a campaign that could be taken into the future.

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